Absolute Labs CEO: Big Brands Are Trying to Understand and Harness Crypto Wallets
Absolute Labs CEO: Big Brands Are Trying to Understand and Harness Crypto Wallets
Samir Addamine, Co-founder and CEO of Web3 CRM software company Absolute Labs, told Decrypt’s Dan Roberts at NFT Paris that big consumer brands are rushing to figure out crypto wallets and how they can harness them for their marketing purposes and to deepen ties with customers.