How a Perfume DAO Crafted a ‘Scent of the Metaverse’

How a Perfume DAO Crafted a ‘Scent of the Metaverse’

Rook Perfumes founder Nadeem Crowe and Melissa Gilmour of Web3 creative agency Lily & Piper join Stephen Graves to talk about how they created a fragrance with a DAO and brought it to the shelves of London department store Harvey Nichols.

Source: https://decrypt.co/videos/interviews/LIUXdAv0/how-a-perfume-dao-crafted-a-scent-of-the-metaverse