Private Jet Pyjama Party (PJPP) isn’t your typical NFT collection. Billed as a “digital membership club,” it’s carved out a niche for itself as a community of high achievers and entrepreneurs brought together by their appreciation for the finer things in life.
“They are not really your typical, I would say, crypto bro—or they’re not so crypto-native,” PJPP owner Mo Abrishamchi told Decrypt, adding that around a third of PJPP holders don’t own any other NFTs.
The PJPP community is made up of “a lot of investors, venture capitalists, C-level position holders, young aspirational entrepreneurs,” Abrishamchi said.
That community has exacting standards when it comes to events, and PJPP has worked hard to bring its members together with engaging and entertaining gatherings. They include everything from networking brunches for International Women’s Day—nearly 40% of the PJPP membership is made up of women—to golf and go-karting tournaments held several times a year.
“I realized that when you want to keep a community very engaged, you need to have meetups where people can purely network, you need to have dinner lunches where they share a meal, so the discussions can be more in depth. And then at the same time, you need to create a level of competition between individuals,” Abrishamchi told Decrypt. “When you combine these three together, the level of connection between those members who attend, it’s unparalleled.”
“Two very different types of people attend the go-karting and the golf,” Abrishamchi said, adding that the go-karting is “very fun, a lot of laughter,” while the golfing events are “a bit older, a bit more sophisticated—people end up doing businesses together while on the golf course.” The club’s sporting events are followed by a “very elevated” dinner, he explained, while meetups include partnerships with other communities and brands around the globe.
Original PJPP and PJPP First Ladies avatars. Image: Private Jet Pyjama Party
Although PJPP is a global community, with “very active” members in the U.S. and other regions, Abrishamchi was initially drawn to the club because of its focus on Europe. “Back in 2021, I was part of all of the blue chip NFT projects apart from CryptoPunks,” he said. “I was looking for a community which I could really connect to and relate to—but unfortunately, because most of these communities were outside Europe, I wasn’t really connecting.”
PJPP, he said, grabbed his attention because its community were predominantly Instagram users—unlike the majority of NFT projects, which use platforms like Twitter. “They had an event coming up in St. Moritz—that, for me, was the first actual event of an NFT project which was in Europe,” he added. “So that for me was a no brainer.”
Go-karting championship 2023—Germany. Image: Private Jet Pyjama Party
Abrishamchi explained that he always had one eye on buying up an NFT community, and after the PJPP community found itself at odds with a new owner over transparency, he stepped up—with the backing of PJPP’s whales. “At the time, I just wanted to save PJP because it was a great brand,” he said. “And most importantly, the community that had been put together, I don’t think there would be any other project that could do that.”
Since then, he’s taken the PJPP community to new heights, with a packed calendar of events and a growing list of partners. “We have various sponsors for our sport competitions,” he explained, with prizes of up to €5,000 for winners. PJPP’s go-karting races attract between 40 and 60 participants, with races across Europe in 2023, and the UK added to the list in 2024.
Padre Azul tasting at Summer Party 2023—Marbella, Spain. Image: Private Jet Pyjama Party
The community’s global reach is expanding, too, he said; for Christmas, PJPP organized a Christmas dinner in seven different countries. “We told the community, if you can get 10 holders together for Christmas dinner, you pick a venue and we’ll pay for it,” he said, noting that they were able to get 270 people together in countries including Italy, Switzerland, Germany and the UK. “The whole community felt part of the Christmas dinner,” he said.
PJPP has also secured partnerships tailored to the needs of its community; one of the most successful that Abrishamchi singles out is a collaboration with ONDA, which lets PJPP members access its global network of private members clubs at an 80% discount; PJPP also receives a kickback for anything received from its community.
Candlelit Dinner 2023—Apollo’s Muse, London. Image: Private Jet Pyjama Party
It’s a winning formula that PJPP has duplicated in partnerships with other startups, Abrishamchi said. PJPP members get access to the startup’s offering at a discounted rate, while the startup gets to rapidly scale their membership with PJPP’s high-value community.
Abrishamchi has ambitious plans for the future of PJPP: a dedicated onchain chat and networking app, set to launch this summer, an expansion of its events programme, and the evolution of PJPP into “one of the best European investment clubs.” He explained that founders want to get into PJPP to access capital, while investors want access to the entrepreneurs and founders that make up PJPP’s membership.
Looking back on our time at #NFTParis 🇫🇷 fills us with gratitude for the enriching experiences shared and the wonderful individuals we met!
PJPP is proud to be part of a community driving positive change through art and technology.
Onward and upward! 🦉✈️@rugradio @rektguynft… pic.twitter.com/NReVloWxhF
— Private Jet Pyjama Party (@pjpp_club) March 1, 2024
With Private Jet Pyjama Party subsidiary PJPP Ventures having secured a FINMA license, allowing the firm to raise money from non-accredited investors, he said, “Very soon, we are going to be opening up investment opportunities to the PJPP community—and these are investments that my firm has decided to invest in, so I’m putting my own money into these deals.”
“That’s the vision I have,” he said. “To make sure that people can access opportunities that they wouldn’t normally be able to, if they’re outside PJPP.”
